Carrol Caldwell promotes her company by driving throughout Orange County, California, in her red PT Cruiser. It's emblazoned with purple flames and the name “WALL WORDS” is painted on her car. A native Californian, Caldwell realized that a hobby of painting hand lettered, personalized quotes on the walls of her home, could become a lucrative business. Her company, Wall Words, has grown from a mere idea to a million dollar company, with projections to grow by 50% next year. Since its inception, Caldwell has seen her business grow each year because of her product uniqueness. Wall Words offers personalized quotes and designs in over 40 colors, 2000 quotes and hundreds of fonts made in vinyl for easy application to walls, customizing a room within minutes. The quotes are inspirational, comical or just simple words and once applied look as if they were handpainted. The application of Wall Words can be used in homes - in a child’s room, "Sweet dreams sleep tight we love You good night”, or in a kitchen, “Life is too short to drink bad wine”. The quotes are also seen in hospitals with thought provoking quotes like,“The best things in life aren’t things" or in schools with famous quotes from Charles Schultz, “Try not to have a good time, this is suppose to be educational”.
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