| Entering Australia’s diaper bag market in 1999, Ryco’s goal was to develop a line of bags that would offer class, attention to details, and fashion. The intention was to bring upscale features and benefits to today’s mobile mom while making an affordable bag that would make mothering easier. Ryco expanded its distribution to the U.S. through Kel-Gar, Inc., a juvenile products company known for its innovative juvenile gear such as the Stroll’r Hold’r®, Snug-Tub®, Kwik Cabanas, Kargo Gear®, and other helpful products. Since Kel-Gar’s commitment statement is to “make life easier”, it was just natural for the two companies to join forces to bring these stylish bags into the U.S. market. |
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